Paid Search
Google Ads management supported by internal automation and API tooling.
Dataweb Business Services manages Google Ads paid-search activity for client organisations, supported by internal automation and reporting tooling built on the Google Ads API.
How the service works
Clients retain ownership of their own Google Ads accounts. Dataweb manages those accounts with the client’s authorisation under a direct agreement. We do not resell advertising, take a share of ad spend or present ourselves as a Google reseller or Google Partner unless that status is formally held.
Current engagement
Dataweb manages paid search for National Residential Ltd and its trading brand, The Landlord Sales Agency (landlordsalesagency.co.uk), a national property purchasing business working with residential landlords. This covers campaign build, ad copy, search-term and negative-keyword management, conversion tracking and performance reporting.
Campaign management
Work includes keyword research, account and campaign structure, geographic and audience targeting, responsive search ads, search-term analysis, negative-keyword management, budget management and structured testing.
Measure real business outcomes
Conversion tracking is connected to the client’s CRM so that optimisation is informed by genuine enquiries and completed sales rather than form submissions alone.
How we use the Google Ads API
Dataweb operates internal management and reporting tooling used in servicing appointed client accounts. The tooling retrieves campaign, keyword and search-term performance data, manages negative keywords, manages ads and assets, uploads offline conversions from the client’s CRM, and maintains conversion goals and remarketing audiences. It is not sold, licensed or distributed as a third-party product.
Authorised access only
API access is limited to accounts Dataweb has been authorised to manage. Client advertising data is not aggregated for resale or used to access unrelated accounts.