Dataweb Business Services Limited is a UK IT and business services company. Alongside our information security work, we plan, build and manage paid search campaigns on Google Ads on behalf of client businesses.
We are an independent agency. We do not resell advertising, we take no share of ad spend, and we are not a Google reseller or a member of a Google Partner network. Our clients own their own Google Ads accounts, and we manage those accounts on their behalf, with their authorisation, under a direct agreement with each client.
What we do for clients
- Campaign strategy and build — keyword research, campaign and ad group structure, geographic and audience targeting, and budget planning.
- Ad creation and testing — writing responsive search ads and running structured tests to establish which messaging performs.
- Search term and negative keyword management — reviewing search queries and excluding traffic that cannot convert, so client budget is not spent on irrelevant clicks.
- Conversion tracking — implementing conversion measurement on client websites and connecting it to the client’s own CRM.
- Offline conversion import — feeding genuine sales outcomes recorded in the client’s CRM back into Google Ads, so bidding optimises toward revenue rather than form fills.
- Reporting — a consolidated performance dashboard showing spend, cost per enquiry, and return on ad spend by campaign.
Current engagement
We manage paid search for National Residential Ltd, a national property purchasing company, and its trading brand The Landlord Sales Agency (landlordsalesagency.co.uk). That engagement covers campaign build, ad copy, negative keyword management, conversion tracking and reporting.
How we use the Google Ads API
We are building an internal management and reporting tool for our own use in servicing our clients’ accounts. It is not a product sold, licensed or distributed to third parties, and it is not made available to anyone outside Dataweb Business Services Limited. It is used solely to manage the Google Ads accounts of clients who have appointed us to do so.
The tool uses the Google Ads API to:
- Read performance data — retrieve campaign, ad group, keyword, search term and conversion metrics, so we can report on client performance and identify wasted spend without exporting reports by hand from the web interface.
- Manage negative keywords — add negative keywords at campaign and ad group level following our review of search term reports.
- Manage ads and ad assets — create and update responsive search ads and assets as part of our testing programme.
- Upload offline conversions — send conversion events recorded in the client’s CRM (a genuine enquiry, and later a completed sale) back to Google Ads via offline conversion import, so that smart bidding optimises toward real business outcomes.
- Manage audiences and conversion goals — maintain remarketing audiences and assign conversion goals to campaigns.
All access is to accounts we manage under our Google Ads manager account, with the account owner’s authorisation. We do not access accounts belonging to anyone who has not appointed us, and we do not aggregate or resell data.
Why we need API access rather than the web interface
The work above is repetitive and error-prone when done by hand across multiple campaigns and thousands of search terms. Offline conversion import in particular cannot practically be done manually: the CRM records the outcome of an enquiry days or weeks after the click, and that outcome has to be matched back to the originating click identifier and uploaded on a schedule.
Contact
Dataweb Business Services Limited
47 The More, Coleorton, Coalville, Leicestershire, LE67 8GB, United Kingdom
Telephone: 07825 536320
Email: stevegibson@datawebit.com
Registered in England and Wales, company number 08444080
Registered office: 58-60 Wetmore Road, Burton On Trent, Staffordshire, DE14 1SN